DESIGNING HOLISTIC EXPERIENCES.

I see and design interactive systems, products and related services as an interconnected whole that is part of the larger world.

Sometimes it is hard to choose if everything is so much fun, and sometimes you don’t have to! In my current position as Experience Designer and Design Lead at Jayway Malmö, I’m able to utilize my academic background in Industrial Design and Interaction Design combined with the hands-on experience from working on a large variety of projects backed up by my roots in competitive swimming and entrepreneurship.